SSL Certificate
Secure Socket Layer (SSL) which was once considered a optional items is now a very basic necessity. Most broswers will show a warning that the website is NOT secure if there is no SSL.
Also Google SEO ranking is adversely effected if there is no SSL installed. Many pay-per-click services like Google Adwords will not let you advertise unless your website has SSL.
As more and more important information finds its way on the website, SSL is now a must have layer of security.
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